Drinking Covid-19 away: wine consumption during the first lockdown in Italy

نویسندگان

چکیده

In Italy, wine is an integral part of most people’s habits and lifestyles. The advent a traumatic event like the Covid pandemic brought profound changes to lives: economic instability normality disruption led consumers revise their priorities modify consumption purchase behavior. This study analyses impact socio-demographic, psychological, context-related modifications induced by on patterns. Participants completed online, structured survey, sample constituted Italian consumers. Logistic regression descriptive techniques are applied analyze data. Results highlight that deeply rooted habit among consumers, which resisted great context occurred with pandemic. Moreover, in connected other alcoholic beverages. Significant short-term potential long-term effects discussed. Information collected paramount understanding consumers’ reactions behavioral effectively plan marketing strategies during new infection peaks.

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ژورنال

عنوان ژورنال: Bio-based and applied economics

سال: 2022

ISSN: ['2280-6180', '2280-6172']

DOI: https://doi.org/10.36253/bae-10044